Frequently Asked Questions
Q1. What exactly is a Landing Page?
A. A Landing Page is a single web page that is one of your most important website pages—it delivers results! With a single, razor-sharp focus, a Landing Page focuses on one—and only one—of your services. Thus, the page successfully converts visitors to your page into customers or clients.
Q2. Why do Landing Pages do so well in Google searches?
A. Landing Pages do well in Google searches for many reasons. They use the best search terms (SEO) that people are using. They also answer the critical questions that potential customers and clients have about your products or services. These effective selling tactics attract customers at the right time with the right information. This honest, transparent approach builds trust in potential customers to move them along in the conversion tunnel, that is, the buying process.
Q3. Why isn’t it enough to get a high Google ranking?
A. Most business owners today recognize the importance of having a high Google ranking with SEO (search engine optimization) terms. But what most small businesses fail to understand is that showing up on the first page of a Google search is only half of the battle. What they also need is a Landing Page with SVO.
Search visitor optimization (SVO) aims to keep website visitors on your Landing Page. SVO is all about what comes after the click by getting customers to read more, stay longer and engage with your company before leaving.
Q4. What will a Website Audit show me about my website?
A. Basically, a Website Audit will show where your company ranks in Google searches. The main goal is to appear in the top three listings of a SERP, which is a search engine results page.
The Audit will make recommendations for ways your business can make improvements to rank higher in Google searches.
Q5. If I fill out the free Website Audit form, what happens next?
A. We will contact you to get a few more details and then get to work on analyzing your website. Next, we will write a report with our findings and recommendations and send it to you.
Q6. What does a Lead Generation Package include?
A. Some businesses might want only one Landing Page, whereas others might want several Landing Pages, one for each service or product they offer. In general, our Lead Generation Landing Page Package includes:
- ✤ An audit of your website
- ✤ A Landing Page that is well researched, written and designed
- ✤ Social media posts you can use to promote your Landing Page
- ✤ A monthly report on your Landing Page’s performance