Most business owners today know the importance of getting their business noticed on search engines, like Google, in order to reach potential customers.
How do you get a high search engine ranking? Out of all the online marketing strategies, incorporating search engine optimization (SEO) has become the gold-standard approach. Investing in SEO services is the #1 way successful entrepreneurs are giving their companies an edge over the competition. Research clearly shows that when a website ranks high on a Google search engine results page (SERP), people readily trust the brand and feel more confident making purchases.
The challenge: KPI Media helped a real estate agent in Cranbrook improve her Google ranking for people looking to list their homes.
How we met the challenge: KPI Media built a search-friendly landing page and content package for sandysmithproperties.com that is moving her up in Google searches.
“Thank you for doing an EXCELLENT job in taking care of us!!” ~Sandy Sandy, Cranbrook, B.C.
We can help you create a digital marketing strategy to get you the clients and customers you deserve. We will improve traffic to your website and/or physical location, boost your conversion rates, improve your Google ranking and help you build trust with your customers. We do this by offering:
Are you currently booked solid? If not, then improved SEO will lead to more leads, bookings and sales. Local SEO is the key to success!
Your brand will be found by those actively looking for your services. You will outrank your competitors and have a strong web presence that lets potential customers know what you offer and why they need to do business with you.
Your brand will be trusted. Encourage brand trust by educating your future customers with information on the products and services you provide. Doing so helps them make informed decisions, which leads to happier, repeat customers.
Google's computer algorithms decide whether content on the internet is relevant to a particular key word or topic. It then lists the websites it finds in order of their relevance (the resulting list is referred to as a Search Engine Results Page or SERP.) When someone searches for a service you provide, Google will list all the websites offering that service, in order of how relevant their content is to the topic. That’s why it is so important to have professional SEO research done ahead of time, to ensure your content is recognized as quality information by Google. Are you wondering why your website isn’t on page one? Contact us for a free SEO audit and we can tell you.
Conversion rate refers to the rate at which customers take action based on your website. For example, they may visit and read information, then take the action of filling out a form or making a purchase. Conversion rates are critical, because they reflect actual sales and interactions with clients, which tells you whether or not your marketing efforts are truly paying off. Don’t let your website visitors read and move on - inspire them to stop and engage with you. Once you have their attention, teach them the value your brand provides. Watch your reputation grow, one customer at a time.
Online content is a great way for customers to educate themselves on various products and services they might require. If you provide helpful, thorough information about what you do, customers will know they can trust you as an expert in the field. Explaining the advantages of certain products or services can also help you make sales and encourage brand loyalty.
We do a monthly audit and track the number of clicks and impressions your website gets. We then prepare a report to let you know how you are doing.
Search visitor optimization (SVO) refers to optimization that aims to keep website visitors on the page, reading your content. This goes beyond SEO, which simply aims to make pages rank higher on the search results page. SVO attempts to boost conversions by getting customers to read more, stay longer and engage with the company before leaving.
We offer a free SEO Website Audit to determine how your website shows up in a Google search results page. And you’ll receive an easy-to-read report summarizing the audit results. The report will show how many searches your potential customers make per month and approximately how many go to your website.